UK - Fiction / Cooperative / Universal
Over the past year 2:54 -sister duo Colette and Hannah Thurlow – have established themselves as one of 2012’s most important breakthrough UK bands. With the announcement of their eponymous debut album they’re preparing to unveil the writing and recording work that’s occupied much of their time since the band’s inception, and fans of their unique and enveloping sound should prepare to have their expectations obliterated. Occupying a low-lit, vivid space, they unite a distinct concoction of ideas and influences that taps a rock and punk lineage notoriously anchored by the likes of Queens of the Stone Age and Kyuss. However, their sound neatly neighbours the darker, atmospheric reaches of today’s R’n‘B finest, as well as timeless walls of sound. The fact 2:54 have picked up fans from all the above worlds and more is testament not only to their sophisticated and nuanced tastes, but just how compelling a proposition the music they make is. Yet it’s only now, with this their first full-length offering that the power of what they do will be revealed for all to see. The Thurlow sisters taught themselves to play guitar as teenagers, but it wasn’t until the closing moments of 2010 that the very first lo-fi 2:54 home demos leaked onto the web, prompting a flurry of critical acclaim that’s only ever grown with the band. They became the act that all the best bands around wanted on the road with them, touring with everyone from Warpaint and Wild Beasts to Melissa Auf De Maur, Yuck, The Maccabees and most recently, The Big Pink. Their debut limited seven-inch ‘On A Wire’ whetted critics appetites, consolidating plaudits that have now reached everywhere from revered US critics like Pitchfork, SPIN, Fader, Gorilla Versus Bear and Stereogum, to UK bibles like NME, Q magazine, Kerrang, and onto the radars of broadsheet press like The Guardian, The Times and The Independent. Signing to Fiction (The Cure, Crystal Castles etc) mid last year, the ‘Scarlet’ EP gave the world the first taste of the forthcoming long-player with its title track, plus three hard-hitting B-sides. Its hazy, leviathan sound was hypnotically hooky, feeling both alien and familiar at the same time. The Pitchfork premiere of their latest single ‘You’re Early’ last week saw 10 thousand hits in 24 hours, unveiling a US signing to Fat Possum, and displaying a more groove-focused side to the band’s bow, a brazenly infectious stormer of a song.