How a nice Jewish boy from the suburbs became one of the most influential producers in hiphop, sampling, and cut&paste.Dropped out of 2 colleges (Temple U, Franconia College), never went back. Worked as an advertising copywriter for 6 years – Polaroid, Volkswagen, Atari, etc. Taught copywriting at The School Of Visual Arts. Spent all disposable income on records. Promoted and DJ’ed dances in Brooklyn, hung out at early downtown Manhattan hiphop clubs; Negril, the Roxy. Quit advertising.